The Team
Our team at the L Agency consists of highly skilled, experienced, and passionate individuals who form the foundation of our success. We prioritize our brands and live by the motto: 'Find a job you love, and you will never have to work a day in your life.'
Liana DeMartini White - Founder & Principle Rep
Liana White, the visionary behind The L Agency, has been passionate about fashion, beach culture, and lifestyle from a young age. Inspired by her mentor, Chris Halberstadt, Liana entered the industry early, starting her journey in high school by assembling lines and organizing sample sales.
Her college years further fueled her passion as she worked at a local surf shop. This experience exposed her to the retail side of the industry, and she quickly moved up to the position of buyer, gaining valuable insights into how both sides of the business operate.
After college, Liana returned to San Francisco, where she worked with several companies, honing her skills and expertise in the wholesale side of the business. In 2023, with a wealth of experience and a deep love for the industry, Liana founded The L Agency. As the principal representative, she brings a unique blend of passion, knowledge, and dedication to every brand she represents, always striving to elevate the fashion experience for her clients.
Known for her strong will, efficiency, organization, and personable nature, Liana excels at building relationships and working with diverse personalities. Her commitment to excellence and her fun, easy-going demeanor make her a pleasure to work with. As the principal representative of The L Agency, Liana brings a unique blend of passion, knowledge, and dedication to every brand she represents, always striving to elevate the fashion experience for her clients.
Shannon Halberstadt - Sub Rep
Shannon Halberstadt's journey in the fashion industry began at a young age, inspired by her father and cousin, who have been in the business her entire life. Growing up, Shannon spent Saturdays helping run sample sales in her home and spent her days off from school assisting her family in organizing clothing lines, always eager to wear the latest styles.
Throughout high school, Shannon continued to immerse herself in the industry, helping at trade shows and building connections with buyers. Now a college student in Southern California, she continues to gain valuable wholesale experience with Liana at The L Agency.
She also plays a key role in enhancing The L Agency’s digital presence and operations, bringing a fresh perspective and innovative expertise to the team.
Renee Lee - Marketing Consultant
Renee Lee, our talented Marketing Consultant, brings a wealth of expertise to The L Agency. With a degree in marketing and a robust track record of leading successful marketing teams across various companies, Renee is a powerhouse in her field. She provides invaluable guidance on marketing strategies and graphic design.
Renee's extensive experience spans a diverse range of products and industries, showcasing her ability to adapt and excel in dynamic environments. Her exceptional skills in working with people and her impressive portfolio make her a crucial asset to The L Agency team, driving innovative marketing solutions and elevating our brand presence.